Loading...

COMM323: Comparative Media Systems

Unit 9: International Organizations   After the close examinations of local and regional media systems conducted in the previous units, this unit will focus on the global level as we discuss the responsibilities, policies, and projects of influential international organizations.  Through discussion of their policy and recent projects, we will come to understand how such policies and projects may play a role on the local and regional level, and how they influence local news agendas and the flow of information.

Unit 9 Time Advisory
This unit should take approximately 15 hours to complete.

☐    Subunit 9.1: 4 hours

☐    Subunit 9.1.1: 0.5 hours

☐    Subunit 9.1.2: 1.5 hours

☐    Subunit 9.1.3: 1 hour

☐    Subunit 9.1.4: 1 hour

☐    Subunit 9.2 : 6 hours

☐    Subunit 9.2.1: 1 hour

☐    Subunit 9.2.2: 4 hours

☐    Subunit 9.2.3: 1 hour

☐    Subunit 9.3: 2 hours

☐    Subunit 9.3.1: 1 hour

☐    Subunit 9.3.2: 1 hour

☐    Subunit 9.4: 3 hours

Unit9 Learning Outcomes
Upon successful completion of this unit, the student will be able to: - List and explain the responsibilities, policies, and recent projects of international organizations. - Discuss the ways local media systems are affected by policies and projects that are spearheaded by international organizations. - Critically examine the differences between industry-specific organizations, like the International Telecommunication Union, and international coalitions such as the European Union.

9.1 International Telecommunications Union   9.1.1 Overview   - Reading: International Telecommunication Union: “Overview: International Telecommunication Union” Link: International Telecommunication Union: “Overview: International Telecommunication Union” (HTML)

 Instructions: Please read the link above to get a general overview
of the International Telecommunication Union.  Be sure to note that
the organization is related to many aspects of our everyday lives,
including water supply and environmental management.  

 Reading this article should take approximately 30 minutes.  

 Terms of Use: Please respect the copyright and terms of use
displayed on the webpage above.

9.1.2 History   - Reading: International Telecommunication Union: “ITU’s History” Link: International Telecommunication Union: “ITU’s History” (HTML)

 Instructions: Please click on the link above and read this article,
which provides an overview of the ITU’s history.  The International
Telecommunication Union is the oldest international organization in
this area, and it is closely tied to the advancement of
communications technology.  As you read, pay attention to the
approaches the organization has adopted to meet new challenges of
technology advancement, and the significance of the organization’s
position as a U.N. specialized agency.  

 Reading this article should take approximately 30 minutes.  

 Terms of Use: Please respect the copyright and terms of use
displayed on the webpage above.
  • Web Media: YouTube: ITU’s “In Signal Honour – A History of ITU, Part 1” and “In Signal Honour – A History of ITU, Part 2” Link: YouTube: ITU’s “In Signal Honour – A History of ITU, Part 1” and “In Signal Honour – A History of ITU, Part 2” (YouTube)

    Instructions: Please click on the link and watch this ITU centenary film.  Pay attention to the historical events introduced at the beginning of the film.  What kind of historical context, in terms of significant inventions, political events, and commercial expansions, might have contributed to the establishment of the union?  The second half of the film discusses the expansion of communication technology.  For example, the political and cultural implications of the Olympic Games increased thanks to advanced communication technologies.  As you finish watching the video, think about the political ramifications of the ITU and its mission.

    Watching this video should take approximately 1 hour.

    Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

9.1.3 Responsibility   - Reading: International Telecommunication Union: “What does ITU do?” Link: International Telecommunication Union: “What does ITU do?” (HTML)

 Instructions: Please click on the link above and read this
article.  ITU’s major activities fall into three main categories:
radio-communications, standardization, and development.  Make sure
you understand what standardization involves; for example, imagine
that you took a picture with your iPhone this afternoon and posted
it on your Facebook profile page.  How might the ITU be involved in
this process?  What are the “transport protocols” that may be
relevant to your daily communication needs?  Also watch the
eight-minute video to learn more about ITU standards.  

 Reading this article and watching the short video should take
approximately 1 hour.  

 Terms of Use: Please respect the copyright and terms of use
displayed on the webpage above.

9.1.4 Recent Projects   - Reading: BBC News: “UN: Six billion mobile phone subscriptions in the world” Link: BBC News: “UN: Six billion mobile phone subscriptions in the world” (HTML)

 Instructions: Please click on the link above and read this
article.  Reflect on the three main factors that affect our
day-to-day communications.  By publishing that there are six billion
mobile phone subscribers, what part of its mission is the ITU
highlighting?  

 Reading this article should take approximately 30 minutes.  

 Terms of Use: Please respect the copyright and terms of use
displayed on the webpage above.
  • Web Media: BBC News: “The mobile internet arrives in the Amazon Rainforest” Link: BBC News: “The mobile internet arrives in the Amazon Rainforest” (Flash)

    Instructions: Please click on the link above and watch this video, which covers how Amazon rainforest communities might be better connected to the rest of the world through mobile communications.  Which of ITU’s responsibilities does this story fall under?

    Watching this video should take approximately 30 minutes.

    Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

9.2 The United Nations Educational, Scientific and Cultural Organization (UNESCO)   9.2.1 History   - Web Media: United Nations Education, Scientific and Cultural Organization: “The Organization’s History” Link: United Nations Education, Scientific and Cultural Organization: “The Organization’s History” (HTML)

 Instructions: Please click on the link above and watch both videos
about the history of UNESCO.  Please read the accompanying articles
on the political context of the organization.  Pay attention to the
connection between the organization’s commitments and its political
context.  Does the fact that the organization was founded by the
Conference of Allied Ministers of Education (CAME) affect its
commitment to cultural preservation and global sustainable
development?  

 Watching these videos and reading these articles should take
approximately 1 hour.  

 Terms of Use: Please respect the copyright and terms of use
displayed on the webpage above.

9.2.2 Report: Many Voices, One World   - Reading: International Commission for the Study of Communication Problems: “Many Voices, One World” Link: International Commission for the Study of Communication Problems: “Many Voices, One World” (HTML or PDF)

 Instructions: Please click on the link above and read the first
three chapters of “Many Voices, One World.”  While reading, think
about how communication technology advances, and how the development
and expansion of modern mass media occurs.  Why does the report say
that certain cultures are at risk?  Do you think that the report’s
recommendations will help marginalized cultures survive?  

 Reading this report should take approximately 3 hours.  

 Terms of Use: Please respect the copyright and terms of use
displayed on the webpage above.
  • Reading: Media Alliance: Dee Dee Halleck’s “Many Voices, One World” Link: Media Alliance: Dee Dee Halleck’s “Many Voices, One World” (HTML)

    Instructions: Please click on the link above and read this article.  Dee Dee Halleck is a professor at the University of California, San Diego and an organizer for independent media since the 1960s.  What kind of insights does she provide on the effectiveness of the “Many Voices, One World” report?  Do you agree with her?  Why or why not?

    Reading this article should take approximately 1 hour.

    Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

9.2.3 The Memory of the World   - Reading: United Nations Education, Scientific and Cultural Organization: “Digital preservation: preserving heritage and protecting civil rights” Link: United Nations Education, Scientific and Cultural Organization: “Digital preservation: preserving heritage and protecting civil rights” (HTML)

 Instructions: Please click on the link above and read this article,
which emphasizes the importance of digitized records.  Anne Thurston
states that “digital records will only remain accurate and authentic
if they are managed professionally.”  This interview is a small part
of the “Memory of the World in the Digital Age: Digitization and
Preservation” conference held in Vancouver in September 2012 to mark
the 20th anniversary of UNESCO’s Memory of the World program.  Keep
this in mind as you think about the long-term projects the
organization has undertaken to fulfill its commitment to cultural
preservation.  

 Reading this article should take approximately 1 hour.  

 Terms of Use: Please respect the copyright and terms of use
displayed on the webpage above.

9.3 The European Union   9.3.1 History   - Reading: The European Union: “The history of the European Union” Link: The European Union: “The history of the European Union” (HTML)

 Instructions: Please click on the link above and read this article,
which also contains optional links where you can read more about
each decade.  As we go through the history of the union, please
reflect upon the relationship between the government and the press
as it relates to the Hallin & Mancini comparative media system
model.  Do you think for an international organization like the EU,
such government-press relationships are still relevant?  If so,
how?  Examine specific historical events to find the answers to this
question.  

 Reading this article should take approximately 1 hour.  

 Terms of Use: Please respect the copyright and terms of use
displayed on the webpage above.

9.3.2 Recent Projects   - Reading: The European Union: “Creative Europe: Commission unveils plan to boost cultural and creative sectors” Link: The European Union: “Creative Europe: Commission unveils plan to boost cultural and creative sectors” (HTML)

 Instructions: Please click on the link above and read this press
release, which also contains a two-minute video clip introducing the
“Creative Europe” project.  When comparing this project with the
Bertelsmann corporate video, “Creativity Meets Entrepreneurship,”
can you detect the subtle differences between the approaches held by
Bertelsmann, a for-profit corporation, and the European Union, an
international organization?  For instance, how did each video
approach multilingualism?  

 Reading this press release and watching the video clip should take
approximately 1 hour.  

 Terms of Use: Please respect the copyright and terms of use
displayed on the webpage above.

9.4 Unit 9 Discussion   - Activity: The Saylor Foundation’s “COMM323 Course Discussion Board” Link: The Saylor Foundation’s “COMM323 Course Discussion Board”
 
Instructions: After reviewing the unit materials, please post and respond to the following topics on the course discussion board.  Feel free to start your own thread or respond to other students’ postings.

-   Imagine that you took a picture with your iPhone this afternoon
    and posted it on your Facebook profile page.  How might the ITU
    be involved in this process to make everything possible for
    you?  What are the “transport protocols” that may be relevant to
    your daily communication needs?
-   Please review the history of development of the EU within the
    Hallin & Mancini comparative media system model.  Do you think
    for an international organization like the EU, such
    government-press relationships are still relevant?  If so, in
    which way?

Posting and responding on the discussion board should take
approximately 3 hours.