Loading...

COMM323: Comparative Media Systems

Unit 5: Media Systems of Asia and the South Pacific   Media systems in Asia differ significantly from the systems you explored in previous units.  This unit begins with an introduction of Dr. Daya Thussu’s scholarship on globalization and its impact on media culture in the southern regions of Asia.  Dr. Thussu’s scholarship explores the unique cultural and political environment that influences the establishment and regulation of media systems within Asia and the Pacific.  We will also study Professor Joseph Man Chan’s work on Chinese media system development under globalized media environment.  Since most modern media systems in Asia have evolved under the influence of Western practices, you will also learn how the media systems respond and cope with such influences.  As we explore each country’s media systems, we always start with relevant government regulations and then introduce media system development under local government regulation and global influence.

Unit 5 Time Advisory
This unit should take approximately 10 hours to complete.

☐    Subunit 5.1: 2 hours

☐    Subunit 5.2: 3 hours

☐    Subunit 5.2.1: 1 hour

☐    Subunit 5.2.2: 1 hour

☐    Subunit 5.2.3: 1 hour

☐    Subunit 5.3: 2 hours

☐    Subunit 5.3.1: 1 hour

☐    Subunit 5.3.2: 1 hour

☐    Subunit 5.4: 3 hours

Unit5 Learning Outcomes
Upon successful completion of this unit, the student will be able to:
- Relate Dr. Thussu’s argument to the development of Asian media systems. - Explain Dr. Thussu’s argument on the impact of globalization on local culture, particularly in Asia and the Pacific. - Explain characteristics of specific national media systems in view of the corresponding political-cultural context.

5.1 Globalization, Commercialization and International Communication   - Reading: Global Media Journal: Daya Kishan Thussu’s “Book review for International Communication: Continuity and Change” Link: Global Media Journal: Daya Kishan Thussu’s “Book review for International Communication: Continuity and Change (HTML)

 Instructions: Please click on the link above and read the book
review.  Professor Thussu’s book, *International Communication:
Continuity and Change*, provides important theoretical framework for
us to understand the media system dynamics in Asian and Pacific
countries for a good reason: it points to the process of cultural
globalization among Asian and Pacific countries that are inevitably
brought by globalized media as well as the concept of “contra flow,”
a process that non-Western media organizations seek to fit in the
existing global media landscape.  This is a book review provided by
Professor Crabtree from Fairfield University.  From her review,
especially how she relates the scholarship to the reflection of her
own teaching philosophy, we may develop a sense of the value of
Thussu’s scholarly claim.  

 Reading this webpage should take approximately 2 hours.  

 Terms of Use: Please respect the copyright and terms of use
displayed on the webpage above.

5.2 India   5.2.1 Government Regulation   - Reading: BBC News Asia: “Fierce Debate on Media Regulation in India” Link: BBC News Asia: “Fierce Debate on Media Regulation in India” (HTML)

 Instructions: Please click on the link above and read the news
article.  Government regulation, or government’s involvement in
media operation is one of the four key dimensions within the Hallin
& Mancini model.  Interestingly, according to this article, it seems
that in India government regulation may also have an impact on level
of journalistic professionalism, which is another key dimension in
the same model.  Would you say that such connection between two
dimensions has been as similar to other countries we discussed so
far, like in Ireland or Italy?  If you were to put India within the
Hallin & Mancini model, which model you think best approximates to
the media system in India?  

 Reading this article should take approximately 1 hour.  

 Terms of Use: Please respect the copyright and terms of use
displayed on the webpage above.

5.2.2 The Global Impact of Bollywood Cinema   - Reading: Bollywood Tourism: “History of Bollywood” Link: Bollywood Tourism: “History of Bollywood” (HTML)

 Instructions: Please click on the link above and read the article. 
Consider how the development of Bollywood has been under Western
influence since the very beginning: the technology was brought by
the French Lumiere Brothers in 1896.  Also consider how local film
makers responded to western influences and create local, indigenous
version of film entertainment.  When was the “golden age” for
India’s Bollywood film industry?  If you are by any chance familiar
with Indian history, what do you think were the factors contributing
to this development?  

 Reading this article should take approximately 1 hour.  

 Terms of Use: Please respect the copyright and terms of use
displayed on the webpage above.
  • Reading: The Guardian: Maseeh Rahman’s “Story of Love and Tomatoes Leads Bollywood’s Global Charge” Link: The Guardian: Maseeh Rahman’s “Story of Love and Tomatoes Leads Bollywood’s Global Charge” (HTML)

    Instructions: Please read this article on the international success of the movie, Zindagi Na Milegi Dobara (Won’t Get Life Back Again).  Please go over the figures of the movie’s box revenue generated from its international coverage.  Ask yourself: does this mean that in the near future, Bollywood will compete with Hollywood?  The author seems to think so; do you agree?  What are the factors to be considered in addition to market share and box revenue, if Bollywood is competing with Hollywood?

    Reading this article should take approximately 1 hour.

    Terms of Use: Please respect the copyright and terms of use displayed on the webpage above.

5.3 Australia   5.3.1 Broadcasting Service Act of 1992   - Reading: Australian Law Reform Commission: “The Current Classification Scheme: the Broadcasting Service Act” Link: Australian Law Reform Commission: “The Current Classification Scheme: the Broadcasting Service Act” (HTML)

 Instructions: Please click the link above and read the entire
article.  The Broadcasting Service Act of 1992 contains an objects
section that aims to state the goals and principles of broadcasting
policy, and a statement of regulatory policy expressing a commitment
to ‘light touch’ regulation intended to promote greater competition,
new technologies, and the development of new services.  As you move
on with your reading, please pay particular attention to specific
requirements on Internet content hosts, ISPs, mobile carriers, and
content service providers.  In the end, Peter Coroneos, former chief
executive of Internet Industry Association (IIA), has described the
IIA codes as “promoting industry facilitated user empowerment” and
“designed to achieve the broad objectives of the legislation without
significant burden on or damage to the industry.”  Based on what
we’ve discussed so far on government regulations on media content
distribution and if we compare this act with regulations published
elsewhere, would you say that Australian government is especially
concerned with Internet content?  

 Reading this article should take approximately 1 hour.  

 Terms of Use: Please respect the copyright and terms of use
displayed on the webpage above.

5.3.2 Government-Owned Public Broadcasters   - Reading: Australia Broadcasting Corporation (ABC): “Government Confirms Funding for New-Look Australia Network” Link: Australia Broadcasting Corporation (ABC): “Government Confirms Funding for New-Look Australia Network” (HTML)

 Instructions: Please click on the link and read the press release. 
The new network service will combine the existing Australia Network
television operation with Radio Australia’s services and the ABC’s
online and digital operations.  Do you think such a deal will
jeopardize diversity of media content?  What may be the rationale
behind such government support?  If we compare this deal with the
NBC-Comcast merger deal in the U.S., why did this deal received
government support, instead of public skepticism?  

 Reading this article should take approximately 1 hour.  

 Terms of Use: Please respect the copyright and terms of use
displayed on the webpage above.

5.4 Unit 5 Discussion   - Activity: The Saylor Foundation’s “COMM323 Course Discussion Board” Link: The Saylor Foundation’s “COMM323 Course Discussion Board”

 Instructions: After reviewing the unit materials, please post and
respond to the following topics on the course discussion board. 
Feel free to start your own thread or respond to other students’
postings.  

-   Does the International success of the Bollywood movie Zindagi Na
    Milegi Dobara (Won’t Get Life Back Again) mean that in the near
    future, Bollywood will compete directly with Hollywood?  What
    are the factors to be considered, in addition to market share
    and box revenue, if Bollywood is competing with Hollywood?
-   What is the process of “contra flow” as described by Professor
    Thussu?  Can you find a local, relevant example that matches
    that description?

Posting and responding on the discussion board should take
approximately 3 hours.